Blogs
The Amazon rainforest is a globally unique region of exceptional geodiversity and biodiversity. It hosts the most diverse tropical forest on Earth and 10% of the world’s biodiversity and is home to roughly 1.5 million Indigenous People. But Amazon is reaching a critical Tipping Point, due to deforestation.
Through our 'Meet the Team' blog series, we’re excited to introduce the incredible individuals behind the Race to Belém, a global campaign aimed at catalyzing private sector investment to protect and restore Brazil’s forests. In this first edition, Keith Tuffley, our CEO, shares his vision, the importance of this critical work, and his hopes for a more sustainable future.
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Stories shape the way we see the world. They make us care, they make us act, and they make complex issues understandable. Long before data or policy, it is stories that have moved people to change the course of history. In the fight to protect our planet, they are one of the most powerful tools we have.
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