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22 January 2025
The Race to Belém is both a campaign and a catalyst – to mobilize private sector investment to protect Brazilian forests.
Deforestation continues at an unacceptable, unsustainable rate. Our goal is to secure the $billions required to make an impact before it is too late. Before COP30 begins.
We’re building a unique movement of private sector finance, global business and some of the world’s largest conservation NGOs – who will work with Brazilian States, Indigenous Peoples, local and traditional communities, farmers, as well as the Brazilian Federal government.
Join us and together we can save Brazilian forests.
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From COP to COP, momentum is stalling. Existing frameworks are not moving fast enough – and the funding gap widens every day.
The private sector has the power to redirect financial flows from destruction to protection. At the huge scale required.
This is why we believe we can…
We are failing the Amazon rainforest and its people by not prioritizing the economic value of a standing tree over one cut down.
The global economy relies on a stable climate, and as all eyes turn to a Brazilian COP, the race is on to step back from the brink.